With the good news that usage figures had increased thanks to our redesign, we were invited to redesign a new version of the Shop&Give mobile application
With good knowledge of how users were interacting with the first version, we were able to strip the application back to the most important features and improve the navigation to retailers.
We continued to utilise illustration
which aided the language and messaging as well as highlighting key features. We feel that we have given the application a personality it truly deserves.
We have also been fortunate enough to be involved in creating an introductory video
, aimed at new visitors. We scripted, story-boarded and fully animated the entire piece with a consistent use of the illustration style.
The video needed to be created in a way that could be rendered in 16:9 and 1:1 ratios for social media as well as with and without subtitles.
The members of TheGivingMachine recorded their children reading the script which we edited over the top so everyone had a voice.
You can watch the final video below.