Brilliant has evolved KKDC's website over several years, with the latest version of their website serving to fulfil their developing and expanding business.
KKDC's website is designed to be available to serve global markets. For this, Brilliant must be aware of each of the main territories and their individual needs.
With strict brand identity guidelines in place, it has been important that Brilliant observes and diligently maintains the KKDC identity throughout the website's graphical user interface and the website's user journey.
As part of this second-generation website project, Brilliant has redesigned the website structure, regional settings, feature controls and navigation methods, allowing visitors to acquire product information, product data, press material and all of their downloadable content, quickly and efficiently. Product and Project information is aided by a fully manageable search filtration system.
All user controls, filters and settings are fully configurable by KKDC themselves, on a language by language basis. This is achieved via the latest iteration of Brilliant's proprietary SPRK Content Management System.
Examples of regional features include the ability to toggle Metric and Imperial data display (this suits the US audience who prefer to see imperial figures), language choices and interactive global branch / agent contact map.
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