Web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing website usage.
Web analytics is not just a process for measuring how much web traffic is being directed toy our website but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.
With website analysis and analytics you can measure the results of traditional print or broadcast advertising campaigns. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.
There are four main stages to web analytics:
Collection of data
The collection of the basic, elementary data.
Processing of data into information
The objective of this stage is to take the data and conform it into information, specifically metrics.
This stage focuses on using the ratios (and counts) and infusing them with business strategies, referred to as Key Performance Indicators (KPI).
Formulating online strategy
This stage is concerned with the online goals, objectives, and standards for the organization or business.
Brilliant can gather data from your website and help you to better understand it whilst providing strategies for increasing the productivity and performance of your website.