Videos on websites are an excellent way of showcasing your product, service or purpose and engaging visitors. A short 1 to 2 minute, professional looking promotional video can let people know what your business is all about and help you deliver your message quickly and effectively.
In it’s simplest form, you can tell the story about your business or organisation and spotlight your products and services whilst invoking an emotional response and creating a fasted connection with the viewer.
Video insights various emotions and behaviour such as:
The simple sound of another human voice converts information into meaningful content.
All emotions are contagious and body language is often mimicked. Music, timing and scripting combine to engage the viewer.
We tend to take greater notice of moving objects and the viewers persistence is maintained for longer.
From its design studio in East Hertfordshire, Brilliant can implement your video content on dedicated video playback platforms and also free to use searchable video content services, such and YouTube. YouTube is the second largest search engine in the world after Google so not only is it another social channel to gain an audience, it helps your website with its Google ranking.