Often, we see websites which lack a purpose. Maybe that's because its not a website intended for me? or maybe it is actually intended for me, but the website isn't telling me what I need to know, or what giving me the opportunity to do what I expect to do.
It's about them, not you
Although important, it is your
websites secondary purpose to introduce yourself or explain what your business does and the products or services you are selling.
Your
websites primary purpose is to serve your visiting prospect or customer and recognise
their needs. Your website must communicate in a clear, specific and persuasive manner, to
their needs.
Help them with their problem
From our point of view, just like your own website, you may be a potential (or possibly existing) visiting customer to our website - you are a specific person, with a specific problem, looking to fulfil a specific need.
You have arrived at this website, either via a personal or business referral? or maybe you have found us on a search engine? or via a social media connection? And maybe you have already identified Brilliant as a possible candidate to fulfil your need?
Your next step is to gather enough information to decide if you should engage with Brilliant or not. You could evaluate the
quality of our work, understand which
website services we offer, login for
website technical support, evaluate the different
website package options and costs, right here of course.
If we have done our job right, you'll be able to
take action.
Recognise their needs
Your prospects and your customers are on the same journey. They are specific people, with specific problems, looking to fulfil their specific needs.
You will already recognise that there are (or will be) more than one type of individual you deal with day-to-day and therefore the same individuals will be arriving at your website. First, we must identify these people, so that we can identify with their specific problems, then recognise how we can help them with their specific needs. Only then can we begin to apply this to your website.
How we help you, help them
Despite our interest and the essential need to learn about you and your business, we will never know as much about your business, as you do. Working together, here's what we do:
- identify your website visitor types.
- identify their individual problems and what they need from your website.
- structure the framework of a website that responds to your visitors and their needs.
- Form will follow function, so now we can begin to design and build your website, add creativity, interaction with supporting content to simplify the user journey and make it an enjoyable experience.
If you would like to talk about this further, then please feel free to
contact Brilliant today.
