Brilliant website first impressions
Seconds to success
Is your business website giving the right first impression to your potential customers?
Jon Strube
September 13th, 2017
Written by Jon Strube
We all know that we only really get one chance to make a great first impression and when it comes to your website, that single chance can be measured in just a few seconds. Within a very short space of time, your website needs to do many things; capture the attention of the user, keep them engaged, instil confidence and entice them to make contact.

A poorly designed website with poorly written content and dated imagery can do the complete opposite of that, damaging potential leads or contacts and causing the user to move on to a competitor.

Whether you are selling a product or a service online, it is important that your website reflects your own values and promotes your products and business to their full potential, especially if your website is your sole avenue of marketing.

An easy way to gauge how well your website is working for you is to ask a few simple questions:

  • Can my website be found easily through relevant search terms?
  • Is my website easy to use?
  • Does my website explain the product/service offering clearly?
  • Does the imagery support the content?
  • Is the content relevant and easy to digest?
  • Does it render well on mobile devices?
  • Is it engaging?


Great web design within a business is a must, especially if you want to make an impact online. Just about every business is online nowadays, so it's important to make sure that your website is working harder than your competitors.

Brilliant are here to help you with your online marketing strategy and to provide comprehensive guidance on the best ways to improving your businesses online presence. We are driven by our design capabilities, ensuring clear messages, obvious calls to action, in logical locations and easy to use processes throughout any website we produce.

GDPR Snapshot
Top your marketing with an App!
Talk to us.
To discuss your Brilliant idea or project, call us on 01279 725358 or send us an email enquiry below…
Request support through our app
Download our Brilliant Helpdesk App!
Brilliant Helpdesk App on the App StoreBrilliant Helpdesk App on the Play Store
© 2019 Brilliant Ltd. | Company Information
Brilliant's Facebook
Brilliant's Twitter
Brilliant's LinkedIn
This website uses cookies
More information