Taking your website to the next level
Why Website Builders are not the best way to market your business or increase it's visibility
Jon Strube
January 21st, 2019
Written by Jon Strube
Have you used a free website builder to create your company website and realised that it's just not cutting it? Have you struggled to make your website look as sexy and effortless as they do on the adverts? Have you noticed that by using a free website builder that you're website is performing terribly in search results for terms you should be seen for?

Well you're not alone... a lot of new businesses often turn to the free or cheapest option in order to get something up online quickly with minimal impact to the bottom line, but as your business grows you will quickly out grow your free solution and It will be time to think bigger.

Here are some major differences between professional web hosting companies and free providers.

Using a free service will require you to spend a good amount of time learning how to use the tools before you even start trying to arrange your page layouts and graphic elements. This can be a frustrating process for those that don't consider themselves as technically savvy.

By working with an agency you are investing your time more wisely by focusing only on the important elements such as creating organic content for your pages that visitors will enjoy reading, although an agency such as Brilliant can help you create that too if need be.

With a free solution you get a template driven theme that allows you to modify certain key elements on the page within a set of parameters, this may be fine to get you started but you will soon realise that these basic editing features will not produce the high quality result you should be looking to achieve.

Paying to work with an agency to help you produce your website removes these limitations, giving you full control on the end result. The agency are working hard to ensure you get what not only what you want but what you need to improve your business.

Search Engine Rankings
Higher search engine ranking is what every online business seeks in this digital age. Free web hosting platforms display irreverent ads and unprofessional links on the websites. Moreover, these platforms are also infamous for being used by spammers to create dummy websites. Such factors are frowned upon by search engines and contribute to lower search engine rankings.

You will not encounter such issues while building a website with a professional company. Brilliant guarantee that all best practices are carried out when developing a client's website to ensure your website doesn't let you down in the search rankings and can offer you many other solutions to help you get found for the right search terms, resulting in higher search engine rankings and better online visibility.

Free services will only allow you a certain amount of traffic per day before you are cut off.

With a paid solution you don't have to worry about hitting such roadblocks, our goal is to get your website as much attention and people visiting as we can.

Free web builder services allow you to modify the appearance of your page and by doing so will create a good amount of unnecessary code that will slow down the load time of your website and penalise you in search results.

Creating a bespoke website eliminates bloated pages of code and reduces the risk of your web page breaking. Brilliant take time to quality test every aspect of your website from the code we write to how your website displays on different devices and displays.

When opting to use a free service, you are opening yourself up to a host of potential problems. Users will find it impossible to move a free website and its data elsewhere, often being forced to start again or pay to help get the data migrated elsewhere.

These free services need to make money somehow to remain in the business and will sell on your information. A good rule of thumb is if you are not paying for it, then you are the product.

Free website services are notorious for distributing malware. This could be due to their poor security, or they could be doing it for monetary benefits. In either case, it hurts your website's reputation and SEO.

Free websites are often more vulnerable to hacking attempts too. If your site is hacked, it will be a lot more difficult to get it recovered because these companies give you very limited access to your own files and data.

Choosing to work with an agency will remove all of these issues. Brilliant take every measure possible to ensure your website is backed up and secure against any potential threats.

Support and assistance
Finally, with a free service it is highly unlikely that if you get stuck or do not understand how to achieve something that they will have any kind of support available to you.

Brilliant are on hand to provide support and guidance whenever you need us and where required, we will step in to fix issues on your behalf.

Creating something quick and free may seem like an attractive solution in the beginning but like with everything, you really do get what you pay for.

If you're thinking of building a free website or have a freely built website and are looking to take it further then talk to us at Brilliant, we can give you advice on the best steps forward

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