Creating content can be tough, especially if you don't do it everyday or you find yourself far too busy to schedule any time to sit down and write content at all or you're that person that has all the best intentions in the world but after hours in front of a screen, you realise you have just been caught in a vicious youtube loop.
Trust us, we get it, it's not easy but those excuses alone are not enough of a reason to not be putting fresh content out there and if you are not up to the task, then find a person who can.
The reason why you should make blogging a key point to your digital marketing process is to give your company voice and personality. Once shared over social media such as Twitter, Facebook, LinkedIn you will have connected with people and other businesses creating relationships and sales, encouraging Customers to see you as a reliable resource in the marketing industry; generating traffic to your website and creates a communication channel with comments and feedback relevant to information you are referring to – This can also act as invaluable market research, opinions, reviews and dealing with complaints.
Now that you have additional traffic coming to your website through your blog, you have an opportunity to convert that traffic into potential leads and strengthen your brand’s win rate. Overtime the blog will be viewed on your website and generate increasing numbers of views as time goes by – these blogs will still be relevant in a month or even a year’s time.
Writing a blog is a cost-effective way to promote a product or service that you’re selling or your brand as a whole, broadening your market with constructive and inspiring content.
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