Debtor Book Solutions’ requirement was for a brand identity which on the one hand distinguishes the parent company from its two subsidiaries, but on the other hand maintains a visual unity between the three.
Brilliant’s design solutions embraced DBS’s design brief and considered a variety of creative approaches, from illustration to photorealistic graphic identity solutions in the form of a logotype, incorporating single colour, full colour, typographic diversity and a range of print finishing techniques.
The chosen design solution was taken forward into
marketing collateral, an
intuitive website,
business stationery, internal digital stationery and eMail marketing.
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